F.M. Harvey Construction

Under Armour Brand House Lab

A model retail store on Under Armour’s six-building industrial-urban campus on the Baltimore waterfront, this project will allow the UA team to innovate new retail ideas at its headquarters. The space was built in the company's Cheer Building at Tide Point and will help establish a uniform look as Under Armour adds more large stores, dubbed Brand Houses, and smaller shops to its portfolio, as well as expands its presence in partner stores internationally.

Architect: Alliance Architecture